If you are in the market for a 40-inch (102cm) LCD television as either an upgrade or new addition, the KDL-40EX503U would be a fine choice, with its popular size, outstanding features and very good price in the low ?700s in most UK outlets.|If you are trying to choose a 40-inch (102cm) LCD television for upgrade or as an additional room appliance, the KDL-40EX503U should make a winning choice with its popular form factor and outstanding features, not to mention its attractive price in the vicinity of the low ?700s at most UK stores.|If you are looking for a 40-inch (102cm) LCD television to upgrade from older technology or to add to your room decor, you can’t lose with the high performance KDL-40EX503U with its popular size and good price in the low ?700s at most outlets in the UK.}

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The KDL-40EX503U combines excellent performance from cutting edge technologies with impressive style and elegance to bring unsurpassed viewing experience in any room or lounge.

The KDL40EX503U LCD TV has a rich collection of features that include:
* Full HD Panel
* 100Hz Motionflow technology
* Bravia Internet Video
* 24p True Cinema technology, and
* Built-in Freeview-HD receiver.

The Freeview-HD tuner is integrated with the unit and is subscription and contract free. Just connect your TV to the aerial and watch digital and HD Freeview channels immediately. Do check ahead to make sure that Freeview-HD broadcast is available in your area.

The full HD panel is designed to display 1080p picture quality at the set’s highest resolution, for unmatched viewing of Blu-ray movies as well as high definition TV programming and console games.

Full HD 1080 entirely reproduces the picture exactly as transmitted, yielding the ultimate high-definition viewing in terms of excellent detail and clarity.

The technology in the Bravia ENGINE 3 puts out pictures with very good contrast and impressive details as well as colours and realistic tones. It also lets you enjoy the same high quality viewing even if the source is in Standard Definition (SD) instead of High Definition (HD).

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Much of the Bravia’s excellent picture performance can be attributed to the 100Hz Motionflow technology that sends out the picture at twice the usual frequency, doubling the number of frames per second for smoother playback, especially with scenes depicting fast action.

Use your Bravia Internet Video to wirelessly access video sharing web sites such as YouTube. With its ease of connecting to many kinds of compatible devices via DLNA and its four HDMI ports, Bravia Sync and XrossMediaBar, viewers benefit from a vast source of multimedia content – from multiple compatible cameras (still and movie), to disc players and USB storage devices.

All this visual pleasure is amply matched by outstanding sound performance from S-Force Front Surround audio technology and the powerful TV speakers.

Bravia Internet Video allows you tap into a world wide web of online content, via broadband, to reach online sources of news and information and entertainment from the confines of your room. Bookmark your favourite online content that you would later like to share with friends and family. This Sony Bravia KDL40EX503U is also Wi-Fi ready, making it easy to connect to the wireless home network and avoid complex cable jam.

This model is also equipped with the Ambient Sensor to intelligently adapt the screen’s backlight to match ambient illumination conditions in the room for pleasant viewing.

Use USB Media Player to connect various USB-enabled devices to your Bravia TV – from cameras and camcorders to MP3 players and laptops, including USB Memory Sticks, no matter where they are at home, with the help of DLNA technology.

With Bravia Sync, you have an efficient way to take command of other Sony devices using your TV’s remote control.

In turn, Cinema Mode shows movies as close to the original director’s creative ideas as possible, accurately reproducing the intended contrast and tones, colours and lighting, in each scene intended.

Elegance, sleek presence and profile, plus outstanding performance features, all define great value for money in the Sony Bravia KDL40EX503U.

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