Initiating our debut Air Purifier Review – 5-Key Factors Model, we are starting with the Sharp Air Purifier Review.

In our earlier post, we discussed at great depth about the Scientific Peer Review that is glaringly missing in the ionic air purifier market. Consequently, we have included Scientific Peer Review as a fifth key factor in our model. This is notwithstanding that it will draw a blank. It would be thrilling if the empty space sets off a budding scientist or researcher to produce the first independent scientific peer review for an ionic air purifier technology. If I am aiming to be noticed, being the first with a scientific peer review in a multi-million industry seems a clear choice.Every marketer of an ionic air purifier will have no choice but to quote me!

Our Sharp Air Purifier Review of several articles will include all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:

(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the lab
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.

Turning 100 years old by 2011, Sharp is a Japanese company with a solid track record. That is so critical In business, which explains why we picked Sharp for our first review. The first article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and includes a concise overview of their unique ionic air purification technology.

Apart from impressive history, what caught our attention was the fact that Sharp seems to be genuinely interested in being transparent with information. Not that there is complete transparency, but there is enough to outdo others.

Sharp Air Purifier Review – Unusual Insight of Marketing Strategy

What can be more transparent than revealing the marketing strategy for Plasmacluster Ion Technology? Amazing! On 16 January 2009, Sharp explained its phased marketing approach as follows:

(a) Phase I

Focus on research and development resulting in a constant stream of Plasmacluster Ion technology in air purifiers, air conditioners, washers/dryers, cyclonic vacuum cleaners, refrigerators and LED lightings.

(b) Phase II

Focus on “academic marketing”, an approach that obtains scientific evidence of the efficacy of a certain technology through collaborative research with leading academic institutes and developing consumer products based on this proof. Sharp worked with 13 academic research organizations globally to scientifically demonstrate the efficacy of Plasmacluster Ion technology against 27 pathogens and harmful substances, including allergens, mold, odors and airborne bacteria and viruses.

(c) Phase III

Sharp is now moving towards demonstrating the effectiveness of the technology in actual living spaces. As of 16 January 2009, Sharp is working with 24 different companies with a view to incorporate Plasmacluster Ion technology.

These include car air conditioners, railcar air conditioners, mist sauna, air sanitizer, smoke control systems, whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, electric bathroom heater/ventilator/dryer, elevators, toilets, gas fan heater, etc.

Several articles comprise our Sharp Air Purifier Review, including an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully crafted into an art and also a peek into their future. Sharp’s definition of academic marketing is in our Ezine article, accessible via the widget on our blog.

Unannounced but obvious, Sharp intends to monopolize the ionic air purifier industry. Their heavy investment in the ever-improving futuristic technology and their determination in academic marketing leave no doubt in our minds that they will thrive, sooner rather than later.

Do follow our continuing, Sharp Air Purifier Review at The Ionic Air Purifier Blog.

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